Hidden Des Moines, or HiddenDSM, is a digital destination dedicated to showcasing central Iowa’s rich culture through the perspective of a passionate and discerning local.

HiddenDSM’s creator, Matthew von Schenkel, or "Mr. Hidden," as he is known by his followers, has fashioned an online platform that celebrates the art, fashion, and culture of Des Moines. Yet, his is not the presence of a typical social media influencer. Instead, HiddenDSM is an invitation to discover the magic that lies in the city's most mundane corners.Through his captivating storytelling and striking visuals, von Schenkel seeks to chronicle the soul of Des Moines. He’s always in pursuit of the idiosyncrasies and nuances that lurk around any corner. von Schenkel’s philosophy of "finding intrigue and romance in the mundane" is in the framework of every post, focusing on the beauty and significance of everyday moments that are often overlooked. Therefore, HiddenDSM is a curated virtual space that reflects Mr. Hidden’s own journey of discovery and appreciation for the city.